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APC Launches Global Channel Partner Program in India

Channel Partner Program (CPP) in India

NewsIT11/9/2009

Delhi, [India]

APC by Schneider Electric, provider of integrated critical power, cooling and management solutions, today announced the launch of its 'Channel Partner Program' (CPP) in India. As part of the program, over 3000 partners across 40 cities in India will get to attend training sessions involving APC's technical, sales and marketing teams.

CPP is focused on five critical success factors - Channel profiling and alignment to APC, Empowerment, Enablement and Profit. Under each of these success factors, APC has clearly defined processes that will enable partners with in-depth understanding of APC's world-class, energy efficient solutions, and get them to be more customer focused in their business approach.

Core aspects of the CPP program include:

Profiling: APC will evaluate each partner's core business profile, areas of expertise, and future ambitions so that the program structure, marketing and sales support efforts best meet partner's expectations.

Alignment: APC will align each partner into the program structure that best maximizes their business profile and future ambitions.

Empowerment: The program provides best in class curriculum via instructor lead and eLearning that empowers the partner to act as the trusted advisor to their customers.

Enablement: Partners can access quality, high impact sales and marketing tools that enable partners to solve critical power and cooling problems, as well as direct support to all partners' tiers.

Profit: The program will provide financial differentiation to partners based on their commitment to APC.

APC also plans to launch its Partner Online Destination (POD) at these events. The POD is an online platform developed by APC to reach out to its partners. The portal will have sales tools, downloadable brochures and training programs in the form of live webinars with industry experts, award-winning Data center University online courses, instructor-led classroom training and updates on emerging trends and technologies. The soft skill development module aims to improve partners' selling ability, win customer loyalty, enhance their overall productivity and profitability.
 

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