Lenovo has launched seven new products across desktop, notebook and netbook segments which will help it address the price and usage requirements of a broad segment of consumers.
Lenovo's new products for the consumer segment emphasize thoughtful designs and new form factors. The product line-up includes the ultra-sleek, affordable All-in-One PC Lenovo C300; the trendy, feature-rich Lenovo IdeaPad U350, Y450 and Y550 notebooks, Lenovo G430, G550 notebooks for value conscious consumers, and the Lenovo IdeaPad S10-2 netbook.
"With trendsetting design, exceptional engineering, cutting-edge capabilities and great price range in our new product line-up, Lenovo takes a giant step in the Indian consumer PC market today. We're proud to be the leaders in All-in-One PCs, a brand new category we created with the launch of the Lenovo IdeaCentre A600 and consolidating that lead with today's launch of the Lenovo C300. Besides the All-in-One, the new range has something for everyone combined with the trusted and reliable Lenovo service and support tag, making it an irresistible buy," said Amar Babu, MD, Lenovo India, during the launch.
"A significant part of our business focus will be on growing consumers in critical markets such as India. Our priority is to streamline operations to drive down cost, improve time-to-market, and offer consumers innovative and affordable PCs across a full range portfolio from value to mainstream and premium," added Amar Babu.
At this multi-product launch, Lenovo also indicated collective strategic actions it will implement to enable further growth in India. Backed by a new global structure that focuses on both emerging markets and mature markets to serve its customers better, Lenovo India's go-to-market strategy has also been streamlined to extend its reach into tier-2, tier-3 and tier-4 cities, leverage its retail network more effectively in major cities and empower its business partners.
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7/8/2009
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