SEARCH

Adobe to Focus on Education, Government Sectors

Adobe Systems has identified government and educational verticals as the key growth engines during the slowdown period.

NewsSoftware5/20/2009

Delhi, [India]

Adobe Systems has identified government and educational verticals as the key growth engines during the slowdown period. Besides expanding channel partners, Adobe would enhance affordable offering of Cumulative Licensing Programme (CLP) and Transactional Licensing Programme (TLP) options to government and educational institutes.

In an exclusive interaction with ChannelTimes, Shriram Krishnamachari, Channel Sales Manager, India & SAARC, Adobe India, said, "In India, we follow tier-I and tier-II distribution models. It comprises two national distributors, Redington and Ingram Micro/Tech Pacific India, and tier-II has 82 Adobe Authorized Partners, located in 22 cities. However, we will be adding 30 new channel partners by next quarter in tier-I and tier-II cities to expand the breadth of our channel partners in new cities."

The third distribution model is Adobe's volume licensing programme. Under this programme, Adobe's all creative products and Acrobat products are bought under TLP and CLP licensing programmes. "We offer Adobe's volume licensing programmes to our community members through our partners. Our members can obtain convenient, flexible, and affordable licensing options. In some cases, however, customers can qualify for a volume licensing programme discount with only one product license," he said.

"We will be looking for such new partners who have strong hold in SMB and educational segments. Our dedicated direct team located in Delhi and Bangalore will provide all the technical and sales trainings to them. Currently, we are working with our 30 such partners. Moreover, we will be tapping commercial training institutes, private and government schools, colleges, polytechnic and higher education schools and colleges for growth," he said.

"To support our channel partners in the recessionary time, we have started special rebate programmes for our selected partners. Under these programmes, partners can get extra backend, which will boost the morale of our partners. Secondly, we have set up 'inside sales team', a call center team of nine members for our channel partners and end-customers. The team will pass on the business leads to partners, and will keep a constant touch with customers' requirement," added he.
 

Adobe systems, Government, Educational Verticals, Channel partners, Cumulative Licensing Programme, Transactional licensing programme, Distribution, Training institutes, Private Schools, Colleges, Polytechnic, Higher education, Backend, Customers requirement